Connect your brand with modern parents
Parent Co. – made up of Parent.co, social content, and our daily newsletter – offers parents a positive, informed, and tastefully irreverent perspective on adulthood and family. Our readership is as curious about the world as they are committed to raising great kids.
PARENT.CO READER SNAPSHOT
62:38 (Moms : Dads)
Connect with thoughtful moms and dads who both take an active role in family life.
Millennials & Gen X
35% of readers are between the ages of 25-34 and 26% are between the ages of 35-44
Avg. kids age 2-8
Our custom content engages parents with resources geared towards raising grownups.
68% of readers are more likely to buy a product when they know the brand story.
Dynamic, Integrated Campaigns
Consumers' Buying Decision is Influenced by Custom Content
We work with your brand to tailor a distribution strategy that enhances your existing marketing mix and outreach efforts.
Both our editorial calendar and brand partnership campaigns are driven by analytics and insights. We drive measurable results for our brand partners by developing custom brand integration programs that focus on powerful content in a variety of formats.
Our design team creates compelling data visualization graphics that are optimized for sharing.
Daily newsletter of curated and original content, featuring your editorial & exclusive sponsor mention.
We match talented writers, illustrators, and designers with brand partners to create highly shareable stories that engage parents far beyond typical persuasion campaigns.
We don't just write content, hit publish, and move on. We amplify content distribution via direct audience engagement, targeted paid promotion, and influencer outreach. We tailor the content message to each social network and community platform.
Get in touch!
Get in touch to start a conversation, to meet our team, or learn about past partnerships.
A Selection Of Our Favorite Work
Maybe we can write something here about how diverse our writing can be: funny, serious, informative...